 Hitoshi Matsuoka
Vice President and Treasurer
Hitoshi Matsuoka is vice president and treasurer of Toyota Material Handling, U.S.A., Inc. (TMHU),
the number one selling lift truck supplier in the United States. In this position, he is responsible
for overseeing the financial operations of the Irvine-based company; integrating TMHU’s sales,
marketing and overall business strategy with Toyota’s global operations; and coordination between
TMHU and Toyota Material Handling Company (TMHC) in Japan.
Matsuoka has been with Toyota for more than 15 years. Most recently, he was manager of area sales
operations for the overseas sales and marketing department at TMHC. In that capacity, he was involved
in sales planning and ordering for operations in the U.S., Canada and Mexico. Prior to that, he held
numerous positions with Toyota Industries Corporation (TICO) in the textile machinery division where
he managed the looms, sizing and spinning machine sales department targeting numerous Asian markets.
Matsuoka holds a bachelor’s degree in economics from Nanzan University in Japan.
He resides in Irvine, California. Matsuoka and his wife, Michiko, have three young children: Nao,
Chiharu and Kumiko.
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