At Toyota, our first concern is our customers and the quality of product we deliver.
That's why we say total customer satisfaction drives everything we do. Naturally,
the best approach to keeping our customers satisfied is to provide them with the
highest quality products and service.
At Toyota facilities around the globe, "kaizen" is a word mentioned frequently. The word means
"continuous improvement" and is a key factor in Toyota quality. Kaizen has been
incorporated into the Toyota Production System driving our engineering and manufacturing
teams to constantly improve our lift trucks. It also drives our service personnel.
Toyota has been a leading supplier of innovative lift trucks for over 40 years. To
date, we've sold over 1 million units to thousands of satisfied customers in over
200 countries. In every phase of our operation there is a total dedication to continual
improvement yielding safer and more efficient material handling products. Our commitment
to quality, performance and customer service has paid off with phenomenal success. One
in every five lift trucks sold around the world is a Toyota.
Our Vision Statement guides our principles and business practices:
To become the most successful and respected lift truck company in the U.S.
To reach our vision, we use our Mission Statement as a daily guide:
To sustain profitable growth by providing the best customer experience and dealer support.
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