IRVINE, Calif., – January 5, 2005 – Toyota Material Handling, U.S.A., Inc. announced it will exhibit at the 2005 ProMat show in Chicago held on January 10-13 at McCormick Place South (http://www.promat2005.org). This is Toyota's first corporate appearance in 12 years at North America's most comprehensive showcase of material handling and logistics technologies. Along with Toyota, there will be more than 750 exhibitors presenting a variety of productivity solutions. Toyota will be located at booth # 3626.

ProMat 2005 is sponsored by the Material Handling Industry of America (MHIA), the leading nonprofit trade association for material handling and logistics providers. Toyota, the No. 1 selling lift truck in the United States, also supports MHIA's Material Handling Education Foundation with scholarship funds to benefit students planning on entering the material handling/logistics field upon graduation.

"We have maintained our leadership position by offering a full line of top quality lift trucks, customer support and service. This, along with listening to our customers and providing solutions that improve their business, has earned our customers' loyalty," said Dr. Shankar Basu, president and CEO of Toyota Material Handling, U.S.A., Inc. More than 99 percent of Toyota lift trucks sold in the U.S. are manufactured in North America.

Toyota products scheduled for display at ProMat 2005 include:

7FGCU25
7-Series Cushion (Gas/LPG/CNG)
5,000 lb. Lifting Capacity
with System of Active Stability™ (SAS)

7FGU25
7-Series Pneumatic (Gas/Diesel/LPG/CNG)
5,000 lb. Lifting Capacity
with System of Active Stability™ (SAS)

7FBEU20
7-Series 3-Wheel Electric Cushion
4,000 lb. Lifting Capacity

7FBCU25
7-Series 4-Wheel Electric Cushion
5,000 lb. Lifting Capacity
with System of Active Stability™ (SAS)

7BNCU18
Electric Stand-Up Rider
3,500 lb.

7BNCU18
7-Series Electric Stand-Up Rider
3,500 lb.

7BRU18
7-Series Reach Truck
3,500 lb. Lifting Capacity

6HBW23
Electric Walkie Pallet Truck
4,500 lb. Lifting Capacity

CBT4
Floor-Runner Tow Tractor
8,800 lb. Towing Capacity

HPT25
Hand Pallet Truck with Power Assist

6BPU15
Order Picker
3,000 lb. Lifting Capacity

Toyota's participation in ProMat 2005 will highlight its responsiveness to customer needs not only in capability, cost and service, but in safety as well. Toyota's exclusive System of Active Stability™ and Active Mast Control are just two advancements designed by Toyota engineers to reduce the risk of accident, injury and product damage while maintaining the highest levels of productivity in the material handling industry. Additionally, Toyota's 7-Series line of three-wheel electric lift trucks is unmatched in productivity, energy efficiency and low cost of operation.

Toyota took a proactive approach to the demand for professional fleet management years ago and has maintained that level of dedication to the industry. Today, the Toyota Fleet Program can manage all material handling equipment in its customer's current and future fleets-from internal combustion and electric riders to walkies and reach trucks.

While its focus on service and a full product line are important to Toyota, financing is often the first step the company takes in building lasting relationships. Toyota Financial Services (TFS) and its resident dealer financial experts help customers get the equipment they need at an exceptional value. Financing specialists at TFS make Toyota's lift trucks as simple to pay for, as they are to operate.

Toyota Material Handling, U.S.A., Inc. is headquartered in Irvine, Calif., and offers a full line of high-quality lift trucks sold under the Toyota brand. Built on a reputation for excellence, Toyota is known for its quality, reliability and durability.

Toyota's commitment to excellence in customer service extends nationwide. Seventy-one authorized Toyota Industrial Equipment dealers with a total of 186 dealership locations throughout the United States offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts, service and financing. For more information on Toyota Material Handling, U.S.A., Inc., please visit www.toyotaforklift.com or call 1-800-226-0009.