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TOYOTA DEBUTS HYBRID CONCEPT LIFT TRUCK

Lift Truck Harnesses IC and Electric Technology of Hybrid Passenger Vehicle

CHICAGO (January 12, 2009) – Toyota Material Handling, U.S.A., Inc. (TMHU) will debut its hybrid concept lift truck to North America at ProMat 2009 in Chicago, Ill. Drawing on the hybrid technology and vehicle components available within the Toyota Group, Toyota Industries Corporation has developed a highly efficient hybrid system for lift trucks. It illustrates the company’s proven fuel and emission reducing technology and its application to the material-handling industry.

“Toyota’s proven hybrid technology is designed to meet customers’ needs for more efficient vehicles that reduce emissions and fuel consumption significantly while delivering the performance of internal combustion (IC) models,” said Brett Wood, president of TMHU. “Toyota’s hybrid concept lift truck further demonstrates the company’s global charter to develop innovative technologies and products that are environmentally responsible and economically viable.”

The Toyota hybrid concept lift truck combines the best of electric and internal combustion technology, taking advantage of the strengths of each power source. The technology combines an IC engine, electric generator and battery in a design that allows the engine to operate with optimum fuel and emissions efficiency. The lift truck shifts automatically between battery and engine mode, simultaneously recharging the battery during operation.

In addition to the hybrid lift truck, Toyota is exploring a range of technologies using existing fuels and alternative energy sources to meet evolving industry needs today and well into the future.

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 40 years of established operations in the United States, Irvine, Calif.-based Toyota Material Handling, U.S.A., Inc., (TMHU) has been the No. 1 selling lift truck supplier in the U.S. since 2002 and currently offers a full line of high-quality lift trucks sold under the Toyota brand. TMHU, as the sole United States distributor for Aichi, now offers a line-up of aerial work lifts, including scissor lifts, crawler and wheeled boom lifts designed specifically to meet a wide range of indoor and outdoor needs.

Built on a reputation of excellence, Toyota remains popular due to its quality, durability and reliability. Quality is the hallmark of Toyota’s world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Manufacturing (TIEM). Most of the Toyota lift trucks sold in the United States are manufactured at TIEM in Columbus, Ind.

TIEM, and all Toyota manufacturing plants in the U.S. and Canada, comply with the ISO 14001 standard from the International Organization for Standardization (ISO), and have been honored for their environmental management systems and dedication to continuous improvement.

Toyota’s commitment to excellence in customer service extends nationwide. Sixty-eight authorized Toyota Industrial Equipment dealers, with a total of 190 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts and service, fleet servicing, and financing. For more information on TMHU, please visit www.toyotaforklift.com or call 1-800-226-0009.


Contact:
Melinda Beckett-Maines
Toyota Material Handling, U.S.A.
949-223-7722
melinda.beckett-maines@tmhu.com

Christine Welch
Echo Media Group
714-573-0899, ext. 225
christine@echomediapr.com