Toyota Genuine Parts Rank Highest In All Categories Of Forklift Parts Survey

IRVINE, Calif., (Oct. 17, 2012) – Toyota Material Handling U.S.A., Inc. (TMHU) today announced Toyota Genuine Parts ranked highest against competing brands in all four categories measured in the recent 2012 Forklift Parts Study. Material handling professionals that participated in the survey rated Toyota the highest in terms of reliability, durability, quality and as the best value for the money for their Forklift parts.

Toyota Genuine Parts Top Forklift Parts StudyThe annual independent survey, conducted by Peerless Research Group, gauges what material handling professionals consider as the most important attributes for Forklift parts purchases and which brands of Forklift parts lead in these key factors.

"At Toyota, we design our forklift parts with the same high levels of quality, dependability and reliability as our forklifts," said Terry Rains, vice president of aftermarket sales for TMHU. "This survey validates Toyota’s long standing mission to provide parts and accessories that prolong the life of a forklift and maximize the trade-in value."

Responses were collected from more than 400 industry decision-makers, readers of Modern Materials Handling magazine, involved in the purchasing of material handling equipment, products, technologies and services. The majority of those surveyed are plant managers, distribution center and warehouse managers, and corporate managers within manufacturing and distribution facilities across a wide range of businesses and industries including automotive, food and beverage, machinery and wholesale trade.

Respondents’ comments regarding Toyota Forklift parts, included:

  • "I’ve had Toyotas for many years and typically get much more than the industry standard life expectancy."
  • Toyota has the best quality parts because they care and will go out of their way to give you the best service.
  • The parts fit and do not need to be replaced over and over.

About Peerless Media

As a division of Peerless Media, a leading provider of independent business content and information serving the supply chain industry, Peerless Research Group specializes in marketing and media research solutions for materials handling, logistics and supply chain marketers.

About Toyota Material Handling, U.S.A., Inc.

Celebrating its 45th year in business in North America, TMHU is the supplier of Toyota Forklifts - the No. 1 selling brand since 2002. In addition to the full line of high-quality Forklifts, the company’s extended industrial equipment solutions include Automated Guided Vehicles and tow tractors.

Quality is the hallmark of the Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM), a zero-landfill facility in Columbus, Ind. TIEM, named a 2011 North American Best Plant by IndustryWeek magazine, is a member of the National Safety Council, complies with the ISO 14001 standard from the International Organization for Standardization and has produced more than 400,000 Toyota Forklifts since its opening in 1990.

Toyota’s commitment to excellence in customer service extends throughout the U.S. and Canada. With more than 70 authorized Toyota Industrial Equipment dealers and more than 220 dealership locations throughout North America, Toyota dealers offer comprehensive customer service and support, including one stop shopping for both new and used Forklifts, rentals, parts and service, fleet servicing and financing. For more information on TMHU, please visit, or or call 1-800-226-0009.

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