Toyota Commits To Arbor Day Foundation To Plant A Tree For Every 8-Series Lift Truck Sold In 2013

IRVINE, Calif. - (July 18, 2013) -Toyota Material Handling, U.S.A., Inc. (TMHU), the supplier of the number one selling lift truck in North America, announced that for every new 8-Series lift truck sold in 2013, Toyota will make a donation to the Arbor Day Foundation to have a tree planted in a forest damaged by fire or other natural causes in the U.S. and in Canada. Toyota estimates the donation to TMHU estimates that it will donate 30,000 trees to the Arbor Day Foundation in 2013. TMHU estimates that it will donate 30,000 trees to the Arbor Day Foundation in 2013. equate to 30,000 trees. To date, TMHU has planted more than 50,000 trees through the Arbor Day Foundation.

"We're pleased to have Toyota Material Handling's commitment to preserving and improving our environment," said John Rosenow, founder and chief executive of the Arbor Day Foundation. "The National Arbor Day Foundation is proud to have a partner in Toyota to help restore critical ecosystems people and wildlife depend on to survive."

Toyota is the world's largest supplier of lift trucks, which are used in applications ranging from retail to food and beverage warehousing. TMHU recently unveiled its new 8-Series large capacity 8,000 - 17,500 lb. cushion and pneumatic lift trucks, which include newly designed diesel and gas engines that enhance performance and fuel economy. Designed to reduce engine emissions and fuel consumption, once again, Toyota leads the way in environmental performance.

"There is long standing commitment to the environment at Toyota, not just through our product innovations in electric and low emission IC forklifts, but also through our zero landfill manufacturing practices implemented at Toyota Industrial Equipment Mfg., Inc.," said Jeff Rufener, president of TMHU. "We make it a priority to support, appreciate and respect the environment."

About The National Arbor Day Foundation

The National Arbor Day Foundation is a nonprofit, environmental education organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at http://www.arborday.org/.

About Toyota Material Handling, U.S.A., Inc.

Celebrating more than 45 years in business in North America, TMHU is the supplier of Toyota lift trucks, the number one selling brand since 2002. In addition to the full line of high-quality lift trucks, the company's extended industrial equipment solutions include Automated Guided Vehicles and tow tractors.

Quality is the hallmark of the Toyota Production System practiced at all Toyota manufacturing facilities, including Toyota Industrial Equipment Mfg., Inc. (TIEM), a zero-landfill facility in Columbus, Ind. TIEM, named a 2011 North American Best Plant by IndustryWeek magazine, is a member of the National Safety Council, complies with the ISO 14001 standard from the International Organization for Standardization and has produced more than 400,000 Toyota lift trucks since its opening in 1990.

Toyota's commitment to excellence in customer service extends throughout the U.S. and Canada. With more than 70 authorized Toyota Industrial Equipment dealers and more than 220 dealership locations throughout North America, Toyota dealers offer comprehensive customer service and support, including one stop shopping for both new and used lift trucks, rentals, parts and service, fleet servicing and financing. For more information on TMHU, please visit www.toyotaforklift.com/trees, www.facebook.com/ToyotaForklift or twitter.com/ToyotaForklift or call 1-800-226-0009.

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