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Cohen finds a forklift partner to assure materials are moved efficiently and cost-effectively throughout its massive recycling yards.
Cohen felt that it took more than just buying a good truck to assure the reliability it was seeking. It wanted a partnership.
“At first, we did not care about the color of the truck, so we weren’t necessarily looking for an orange forklift,” says Rosenberg. “Instead, we wanted a partnership — a dealer and a company that was just as interested in what we were trying to accomplish as we were. And, we were looking for a company that didn’t have the word ‘can’t’ in their vocabulary.”
Cohen found that partnership with the local Toyota dealer, ProLift Industrial Equipment. ProLift has eight offices in Ohio, Kentucky, and Indiana, so its network aligns well with Cohen’s locations.
“Our customers are committed to partnering with us to solve situations within their organizations to drive down their owning and operating cost,” says Mike Pospischil, sales manager at ProLift.
Besides selling Cohen its forklifts, ProLift trains Cohen’s forklift operators and in-house maintenance people to assure safe operation while minimizing damage in the yards’ rough environment. Some vehicles, for instance, are outfitted with stronger bottom plates to assure that any debris the forklifts kick up while in the yards will do minimal, if any, damage.
ProLift also provides a dedicated technician to perform maintenance, particularly planned maintenance, on the forklifts in the Cohen fleet. The technician tracks the performance and repairs conducted on each vehicle to see if there is unusual damage or wear that could be attributed to how the vehicle is operated. Each quarter, Cohen and ProLift meet to evaluate the performance of each truck, and whether it’s being used properly for the intended tasks.
“We go by truck, by serial number, and show them what they spent in that quarter for planned maintenance, for abuse, for just normal repairs, and tires. Then we give them a cost per hour for the quarter and also life-to-date,” explains Randy Berryman, equipment sales specialist for ProLift.
As a result, Cohen now understands the total investment in its forklifts and how a quality piece of equipment combined with superior service can result in a very favorable total cost of ownership.
“What we found over the course of the last four years, and why we have bought 52 Toyota forklifts in succession, is they’re tough, durable machines that hold up under our environment,” Rosenberg says. “And quite frankly, when you combine that with the service and our partnership expectations with ProLift, it’s been a great marriage.”
Download a PDF of this Case Study from DC Velocity.