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Toyota Material Handling USA, Inc.
Steve Tadd is director of marketing and information technology for Toyota Material Handling, U.S.A., Inc. (TMHU). He is responsible the company’s marketing strategy and for all aspects of marketing Toyota forklifts and material handling products including advertising, digital presence, marketing materials, public relations and general communications. In addition to marketing, Steve is responsible for TMHU’s information technology, customer data, eCommerce, CRM and Toyota’s integrated dealer systems.
Prior to joining TMHU in 2014, Steve was director of marketing at Nautic Global Group, one of the largest boat manufacturers in the U.S. After installing a digital marketing strategy there, he improved the company’s overall share of the boating industry from 3.3 percent to 4.7 percent in five years.
Steve also held several director positions at the National Marine Manufacturers Association (NMMA) where he was responsible for funding, governance, strategic planning and industry communications for the industry’s Grow Boating initiative. At NMMA, Steve pioneered the Discover Boating program, which resulted in a more than 10 percent increase in boating participation in a decade. He was also the national spokesperson for recreational boating and appeared on TV shows including The Today Show and Fox & Friends.
Steve holds a Bachelor of Science degree with a major in marketing from University of Florida in Gainesville where he was a member of the sailing team and a MBA degree in management and entrepreneurship from Kellogg School of Business, Northwestern University in Chicago, Illinois.
Steve has a Captain’s license and once captained a boat 5,400 miles around American’s Great Loop in a record-setting 31 days.
“Captain” Steve resides in Columbus, Indiana, with his wife Allison, two sons: Henry and Sam, and daughter Gracie.