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Toyota Forklifts Continues to Lead in Industry Survey

COLUMBUS, Ind. (August 2, 2016) – Toyota Forklifts earned the number one spot in a study to determine which brand of forklift is the industry leader in four key areas: quality, value, cost of ownership and safety. The study, conducted by Peerless Research Group, surveyed people involved in the evaluation of material handling equipment. The survey found Toyota Forklifts leads the industry in quality, value, cost of ownership, and safety, which includes the categories of most affordable to maintain in terms of safety and fewest safety-related incidents.


Nearly 300 respondents in the shipping and transportation, manufacturing, distribution, and warehousing and storage industries, participated. Comments from the survey respondents include:


“I have been a trainer and operator of forklifts for many years. As far as safety, durability and quality, I have had the most success with Toyota.”


“We have had them for years and have had little to no issues.”


“This is the lift truck we have purchased new every time for its ease of use and simple operation.”


The purpose of the third-party research is to better understand the features considered most important when evaluating forklifts for purchase. Toyota Forklifts has been named the leader in all categories since the study’s inception more than a decade ago.


About Toyota Industrial Equipment


Proudly manufactured in the United States, Toyota Industrial Equipment offers a full line of material handling solutions including forklifts, automated guided vehicles, fleet management services and tow tractors. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 220 locations in North America. For more information, visit www.ToyotaForklift.com.


About Peerless Media and Peerless Research Group


Peerless Media produces industry-leading publications and websites – Modern Materials Handling, Logistics Management, Supply Chain Management Review and Material Handling Product News – for the supply chain, logistics and materials handling markets. As a division of Peerless MediaPeerless Research Group specializes in marketing and media research solutions for materials handling, logistics and supply chain marketers.

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