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Toyota Material Handling Addresses New Safety Challenges During National Forklift Safety Day

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COLUMBUS, Ind. (June 8, 2020) – Toyota Material Handling (TMH) is known as being an industry leader in safety innovation. In 2019, Toyota celebrated the 20th anniversary of its System of Active Stability (SAS), which helped to revolutionize the material handling industry’s expectations for operational safety.


This year, the industry’s expectations have pushed the envelope even further as TMH customers are now obliged to include new environmental challenges as part of their overall safety considerations. This week, the industry will come together – virtually – for National Forklift Safety Day, an annual event that serves as the focal point for forklift manufacturers to reinforce the importance of operator safety training and forklift safety practices.


With active concerns revolving around the ongoing COVID-19 situation, however, TMH is observing the many ways in which the company is implementing measures across its dealer locations to ensure superior customer service is uninterrupted while responsibly keeping personal health front of mind.


For example, Tampa-based Southern States Toyotalift responded to COVID-19 by training and equipping associates with the tools they need to disinfect the units worked on in accordance with CDC guidelines and best practices before and after the service is completed to ensure the safety of their employees and technicians. Associates are also required to wash their hands thoroughly every 60 minutes for at least 20 seconds with soap and water. Additionally, Southern States Toyotalift has implemented a policy limiting physical interaction and asking all personnel to remain six feet apart at all times. Associates conduct self-monitoring and report to management daily on medical status and surveying of symptoms.


Across its North American locations, Toyota dealers are offering advanced service options to ensure their customers’ material handling fleets remain operational throughout this ongoing situation. In addition to those common measures previously mentioned, dealers have also implemented after-hours service, outdoor parking lot service, free cartage to service locations, as well as digital condition reporting.


As the world adjusts to this new idea of normalcy, TMH understands that the health of a business is reliant on the health of its people. During National Forklift Safety Day, TMH dealers across the United States and Canada will offer no-cost forklift site consultations for customers.


“Safety is strongly rooted in Toyota’s culture,” said Jeff Rufener, TMH President & CEO. “It remains our number one priority and National Forklift Safety Day reinforces its importance and shares that message every year. Many of the risks we’re used to dealing with can be anticipated or avoided when proper precaution is taken. We’re tackling COVID-19 using that same approach; implementing innovative solutions that protect us from the risks we can’t see. And, we’re proud to have a dealer network that has proactively taken the initiative to keep our customers safe in the essential roles they play.”


Click here to download our National Forklift Safety Day infographic.


Click here for downloadable files of the 2020 National Forklift Safety Day logo.


For more resources to help you create a culture of safety in your workspace, visit our virtual National Forklift Safety Day page at ToyotaForklift.com.



About Toyota Material Handling


Toyota Material Handling offers a full line of material handling products proudly assembled in the United States, including forklifts, reach trucks, order pickers, pallet jacks, container handlers, automated guided vehicles, and tow tractors, along with aerial work platforms, fleet management services, and advanced automation engineering and design. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 230 locations across North America. For more information, visit ToyotaForklift.com.

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