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Supporting the Next Generation of B2B Buyers

Small Cushion IC Forklift
Posted: March 28, 2023
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Did you know: 10,000 baby boomers will retire today – and every day – for the next 10 years?


The management and decision-making roles they leave vacant will be filled with the largest group in the U.S. workforce – millennials. Millennials have spent the better part of their lives online, connecting with friends on social media, conducting research with a simple Google search, and shopping for anything they desire – all from the comfort of their own homes. To stay relevant with this new generation of consumers, companies must be willing to adapt to the rapidly changing customer expectations.


One of my favorite quotes is attributed to Grace Hopper:


“The most dangerous phrase in the language is ‘We’ve always done it this way.’”


That rings true in many scenarios, but especially when it comes to meeting the ever changing needs of customers. The way business is conducted has changed over the years from face-to-face, to paper, to over the phone, and now to online-centric. The demand for convenient online business platforms will continue to rise as Generation Z enters the workforce.


For businesses, this means a higher demand for self-service portals, offering alternative ways to have questions answered without picking up the phone, and making business purchases as quick and easy as buying products at the touch of a button.


To hear more about “The Amazon Effect and the Need for Speed in Forklift Parts and Equipment Delivery”, listen to the webinar below featuring Nick Ostergaard, Manager of eCommerce Sales & Operations and Marketing Systems at Toyota Material Handling.

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