The success of retail storefronts is often dependent upon its visual appeal to customers. That’s why so many companies invest heavily in the design of displays, signs, and other visually enticing storefront needs. Maintaining that visual appeal is vital to business success.
Retailers who use forklifts to maintain storefront inventory and stock shelves are faced with the added element of a forklift’s impact on storefront appearance. Forklifts can leave unappealing marks on the floor that interrupt customers’ buying experiences. That’s why non-marking forklift tires are common features on forklifts used in retail spaces.
Non-marking forklift tires are tires that replace the soot normally found in tires with silica in order to eliminate floor marking. These are generally used in retail store fronts to avoid unsightly black marks. Anti-oxidants are infused during the manufacturing process to produce UV protection similar to that of normal forklift tires.
While prices can vary, you can expect to pay a value-added price that is higher than that of standard forklift tires. Weighing the added cost against the potential value of cleaner floors and lessened cleaning expenses is up to you as a retailer.
Increased replacement cycles will accompany the use of non-marking forklift tires because of the need to remove the soot. The black soot is used in the manufacturing process to increase tire durability. The good news? They perform exactly the same as standard forklift tires.