Article

Toyota Means QDRV: Quality, Durability, Reliability & Value

Material Handling Best Practices, Tips, Information and More from Toyota

TMHU President, Jeff Rufener, TMHNA President & CEO, Brett Wood and TMHU VP Sales & Marketing, Bob Bosworth hold the key to Toyota’s 500,000th forklift made in the USA. TMHU President, Jeff Rufener, TMHNA President & CEO, Brett Wood and TMHU VP Sales & Marketing, Bob Bosworth hold the key to Toyota’s 500,000th forklift made in the USA.


Toyota has been a leading supplier of innovative forklifts for decades – one in five forklifts sold around the world is a Toyota! Why is Toyota so highly regarded? It’s the quality, durability, reliability and total overall value of a Toyota forklift. Let’s look at them one by one.

Quality


One of Toyota’s philosophies is the concept of always improving the quality of its products, Kaizen. Employees at Toyota production facilities are encouraged to offer suggestions to improve processes and streamline production to consistently improve the quality of Toyota forklifts. As a result, in a 2015 study conducted by Peerless Research, Toyota forklifts ranked number one in quality for the eleventh year in a row.

Durability


Toyota forklifts are made to stay strong and keep running. One Toyota forklift owner said “We have ten Toyota trucks with over 20,000 hours each and they are still running with excellent run time and minimal down time.”

Reliability


Toyota forklifts may get a lot of use, but the repair manuals don’t. Toyota forklifts are designed to require less maintenance and to be more energy efficient than other brands. One Toyota owner said “A regular preventative maintenance plan is all we need to keep our Toyota fleet running.”

Value


Toyota forklifts give you multiple ways to boost savings. You get efficient, environmentally-friendly and fuel efficient forklifts for the best overall value in the industry. In fact, in the same study mentioned above, Toyota ranked number one for value and lowest cost of ownership for the eleventh year in a row. That’s a pretty good track record.

What are you waiting for? Try a Toyota today!

Request A Quote or for pricing, parts & more, click here to find a dealer near you.

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